Red Bull Summer Edition Launch Photoshoot
What better way to launch a limited time product than to create some vibrant summer-themed content to make it pop on social media! In 2017 we wanted the Kiwi Apple Red Bull to have some personality behind it's digital promotion, so we invited a few Red Bull athletes and photographer, Bradlee Rutledge, to make our vision a reality. The photos were used in a variety of paid and owned digital ads that garnered tens of thousands of impressions.
