Partnerships, content, and events that feel like culture, not campaigns.

I build ecosystems of value for people, brands, and communities. At BRP, I scaled a global partner program from 5 to 250+ creators. At OluKai, I grew the contracted ambassador team from 2 to 24 and seeded product to 1,000+ influencers, both in a matter of months, not years. Each team is built differently, but the pattern is the same everywhere: understand the culture, find the right people, build a system that keeps them close, and make the relationship pay off mutually for the brand and the partners. Then monitor, adjust, and grow an ecosystem where the community is genuinely shaping the culture it exists to serve.

I build live moments that have to work: immovable timelines, real budgets, and a public audience watching. That's meant producing a first-ever floating obstacle course on Lake Michigan for Red Bull, leading OluKai's on-site execution of the Eddie Aikau Big Wave Invitational, and managing a 600-student race across Europe for Red Bull's Can You Make It? I run the full lifecycle: concept, feasibility, team, budget, delivery, and recap.

I've built in-house content engines that outperform agencies at a fraction of the cost. I helped launch BRP Mediahouse, an in-house content operation that cut production spend by roughly $5M a year while scaling output from under 10 shoots annually to 100+. At OluKai, I helped grow Instagram from 231K to 305K followers in six months and increased monthly follower acquisition tenfold.

I find the partnerships worth doing, and negotiate the ones that actually move the needle. A $5K activation with the Tampa Bay Lightning generated 3B+ media impressions. Deals with Mr. Beast and Daniel Ricciardo each drove 500M+ impressions on their own. I've built go-to-market and brand alliance strategy across 20+ partner brands and three continents.

For over a decade I sat on the brand side of the table, personally negotiating 300+ deals with talent like Mr. Beast, DJ Khaled, Kai Lenny, and Rob Gronkowski. Backed by Harvard Business School's Mastery of Negotiation certificate, I'm now building out the other side: representing athletes and creators directly, from single-deal negotiation to ongoing representation. It's early days, with real conversations already underway, and the goal is simple: help the people I represent progress in both their passions and their impact.

Over 13 years I've built teams from the ground up, reviewed over 2,500 resumes, hired over 160 people, and coached staff who went on to get promoted or land bigger roles elsewhere. Whether you're pivoting careers, prepping for interviews, or just want honest feedback on a resume before it goes out, I offer career coaching and resume reviews. No specific background required. If you think I can help, reach out.