Sea-Doo x Rory Kramer

Summary:

Rory has an incredibly exciting life, shooting photos and videos for some of the world’s most famous musicians and celebrities, including Justin Bieber, Steve Aoki, Avicii, and Blink 182. But what’s so cool about Rory is that he is incredibly relatable while having this magnanimous unreal lifestyle. But like most successful people, Rory earned his career through hard work, and a shit load of applied creativity. Rory’s “Inspired by the Rider” episode strolls through memory lane as he finds old photos of him on Sea-Doos from decades ago. It’s a special and personal look at how the lake life has provided a platform for Rory to connect with his community, create content, and launch his career.

my Role:

Sourcing, negotiating, and managing the relationship with Rory.

Contributing to creative direction and production of the video and photo assets for the announcement.

Activated in a full 360 marketing campaign with PESO media distribution, PR, CRM, Web, Social, Print, Dealer Network.

The Results:

1 long form hero edit, 3 social edits

160k owned channel views across Youtube, IG, and FB

120k earned views