Sea-Doo x Leticia Bufoni

Summary:

Leticia Bufoni has been a game changing ambassador for Sea-Doo, bringing an entirely different caliber of earned media value, brand awareness, and mainstream appeal. She genuinely loves Sea-Doo products and adventures so the partnership was a natural fit. We wanted to tell Leticia’s backstory, as well as relay her inspirational message to the next generation as part of our “Inspired by the Rider” series.

my Role:

Sourcing, negotiating, and managing the relationship with Leticia.

Contributing to creative direction and production of the video and photo assets for the announcement.

The Results:

The highest ROI content piece of 2023.

This was our most viewed IBTR episode to date with 1.2M views.

These assets were activated in a full 360 marketing campaign with PESO media distribution, PR, CRM, Web, Social, Print, Dealer Network. It took an army.

3 million views on IG content.