Sea-Doo x Kimi Werner

Summary:

Kimi Werner is the most authentic person I’ve ever met. She’s naturally an incredible storyteller, and her life is full of incredible experiences that make for great stories. So it’s no surprise that when we teamed up with Zak Noyle to tell her story, it resulted in a masterpiece. There’s a beautiful genuine storyline around Kimi “Becoming Her Own Captain” which is both personal, but also promotes the fundamental easiness of owning a Sea-Doo. She doesn’t need to be a princess anymore with all of her guy friends helping load the boat, trailer the boat, prep the boat, clean the boat. She is the queen, she is the captain, and she can be empowered by the independence of her Sea-Doo.

my Role:

Sourcing, negotiating, and managing the relationship with Kimi.

Contributing to creative direction and production of the video and photo assets for the announcement.

Activated in a full 360 marketing campaign with PESO media distribution, PR, CRM, Web, Social, Print, Dealer Network.

The Results:

Won 12 different awards across a variety of content marketing categories

400k owned channel views across Youtube, IG, and FB

100k earned views