About

22 miles off the Long Beach, CA coast sits Catalina Island - famous for its incredible wildlife, diving and just about any island adventure you can dream up....

 
 

Summary

Catalina Island is perched 60 miles off of the coast of Los Angeles, CA. Just far enough to tempt adventurous residents and visitors to make the trip by sea. Some are even badass enough to make the trek by PWC. Sea-Doo wrangled some of California’s top content creators to test the waters. I managed all aspects of this project including the concept, negotiation, production, logistics, and content distribution.

Photo credit: Collin Harrington

Content Creators: Rory Kramer, Chriss Farro, Matt Komo, Jeremiah Davis

Results

  • Most @Sea-Doo IG follower growth in 1 day (1,000+)

  • 268,000 interactions

  • 3:1 ROI