Sea-Doo x Amber Torrealba

 
 

Summary:

The Sea-Doo Explorer Pro was the first ever purpose-built watercraft for long range touring and adventure riding, announced in 2022. We wanted to work with a small group, that had a cool story, that could showcase the features of this first-of-its-kind product. Cue Amber Torrealba, Paddy, & Chabe. Amber is a multi-world champion Skimboarder, Paddy is her fiance (and insane FPV drone pilot) and Chabe is one of the few contenders in the race to be the worlds top female skim boarder. Amber and Paddy, are Florida born and raised, but have lived in California for 10 years in pursuit of being pro athlete / content creators. Chabe had never been to the USA. So this trip was special for Amber and the crew in so many ways. It was a homecoming, a reunion, an escape, a vacation, an adventure, and a way to deeply reconnect with her past by showing her best friend what real Florida is all about, no Mickey Mouse BS. We covered over 200 miles of the Santa Fe and Itchetucknee Rivers in just 2 days, skim boarding natural springs, weaving through cypress knees, and dodging gators along the way. The Explorer Pro enabled that adventure, and so did our creative director, producer, photographer, filmer, trip planner, editor, one man army - Bryan “Bear” Soderlind. With support from Brian Grubb and Cullen Traverso, we were teed up for a great trip.

my Role:

  • Product marketing strategy around the launch of Explorer Pro - aligning product features with personal brands of athlete talent

  • Creative direction on storyline and shoot production

  • Budget management, vendor setup, invoicing

  • Sourcing talent & production crews, negotiating deliverables, drafting contract & safety mitigation agreements, managing communication & expectations, coordinating travel & schedules

  • Content distribution planning, posting schedules, internal delivery of assets to all departments: CRM, web, E-comm, dealer marketing, social media, paid media

  • Project management & cross-functional communication for alignment of 15+ internal stakeholders

The Results:

  • 205k views on owned YouTube content, 100k views on owned social content

  • 450k views on earned content across IG, Youtube, TikTok

  • 5:1+ ROI on project spend

  • 250 insanely beautiful photo assets

  • 5 social cutdowns, 1 longford hero edit

  • 7 really stoked people involved in the shoot

  • 1 Successful launch of the Explorer Pro