About
Red Bull Wings At Work
Downtown Orlando is home to over 400 businesses, and 20,000 employees, generating over $2 billion in economic productivity annually. Orlando is ranked the #1 city in America to live as a gamer and game developer, and the top metro for career-minded millennials, which makes it no surprise that the tech and digital communities are booming. We wanted to encourage the bright minds of Central Florida to think outside the box, by removing themselves from the walls of the office. Over 500 people worked from our curated outdoor workspace, including Mayor Buddy Dyer. Of all marketing campaigns in the Southeast USA, this At-Work focused event had the most significant impact on increasing market share and ROI.
Wings At Work was also nominated for a City of Orlando Golden Brick Award. We were very honored to receive the award for Community Engagement; a true testament to the quality and impact of the event on the downtown workforce community.