About

As a brand and product it can be difficult to have an impact on consumers amongst the “brand soup” of big moments like Ultra Music Festival. Red Bull fittingly adopted the 'go big or go home' mentality in 2015, when I helped managed a field marketing activation that put 50,000 Red Bull cans in the hands of Ultra Festies in just 4 days. This required extensive planning, an insane amount of resources, and a determined team of Red Bull enthusiasts making it all happen.

I saw the opportunity to create some content around our marketing efforts, and the global @RedBull social media handle shared it with the world, garnering over 80,000 impressions.